Demographics


RV Life Demographics PDF Print E-mail

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Age:
3%   Under 40                        
39%   40-59
58%   60 & Over                     

Gender:
73%   Male                             
27%   Female                         

Marital Status:
91%   Married/Partnered          
9%   Single                            

Work Status of Respondent:
33%   Work Full-Time              
10%   Work Part-Time             
57%   Retired                         

Work Status of Spouse/Partner:
30%   Work Full-Time              
9%   Work Part-Time               
52%   Retired                         
9%   N/A                                

Annual Household Income:
49%   Less than $75,000         
45%   $75,000-150,000           
6%   Over $150,000                

Type of RV Owned:
34%   Class A Motorhome                
22%   5th Wheel                             
17%   Travel Trailer                         
15%   Class C Motorhome            
12%   Truck Camper                         
5%   Other                             

Years Spent RVing or Camping:

39%   Less than 10 years         
25%   11-24 years                   
36%   Over 25 years                

Time Spent RVing or Camping Annually:
10%   Less than 2 weeks         
42%   2-6 weeks                     
19%   6-12 weeks                   
29%   12 weeks to full-timing   

Time Spent Traveling Outside of RVing or Camping Annually:
64%   Less than 2 weeks         
27%   2-6 weeks                     
5%   6-12 weeks                     
4%   More than 12 weeks         

Favorite States for Destinations:
62%   Oregon                         
54%   Washington                   
51%   Arizona                         
37%   California                      
34%   Utah                             
25%   Nevada                         
23%   Idaho                           

Favorite Activities When Traveling:
91%   Sightseeing                                       
69%   Scenic Byways                                   
67%   Outdoors/Hiking/Walking                    
55%   Local Events & Festivals                      
45%   Dining Out                                        
35%   Shopping                                          
31%   Fishing                                             
26%   Bicycling                                           
15%   Motorcyling/ATVing                            
14%   Golfing                                              
11%   Boating                                             

What Toys You Own:
91%   Computer/Laptop                               
66%   Bicycles                                             
48%   Fishing/Hunting Equipment                  
32%   Boats/Kayaks/Canoes                          
29%   Golf Clubs                                          
21%   Metal Detectors                                  
15%   Motorcycles                                       
13%   ATVs                                                 

How will the economy affect your RV plans in the future?
62%   Little or no effect                                
28%   Travel closer to home, but stay longer   
14%   Travel more by RV and see the USA      
13%   Modernize current RV and keep going   
8%   Buy another RV                                    

How Long Have You Been Reading RV Life Magazine?
23%   Less than 1 year                                 
54%   1-5 years                                           
15%   6-15 years                                         
8%   Over 15 years                                      

Are You Going to Continue Enjoying the RV Lifestyle?
98.9%   Yes                                                 
1.1%   No                                                   

94% support or patronize our advertisers • 79% find the RV Life Yellow Pages helpful

Updated 09/09

 


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