An Informative, Entertaining and Easy To Read Lifestyle Magazine
RV LIFE MAGAZINE is one of the oldest independent RV regional publications in the U.S., focusing primarily on the Northwest and Southwest lifestyles, travel and entertainment. Strong technical articles, in-depth product reviews, and editorial on travel and tourism reinforce a high level of reader involvement, putting advertisers squarely in front of qualified potential customers.
Effective Distribution Targeted at the Northwest and Southwest
RV LIFE MAGAZINE’s long-reaching arm of distribution throughout the Northwest and Southwest reaches your customers at RV dealerships, RV resorts and campgrounds, accessory stores, RV service and repair centers, and Camping Worlds in Washington, Oregon, California, Utah, Nevada and Arizona.
RV LIFE MAGAZINE is also freely distributed in bright yellow bags at major RV shows and rallies during the year throughout the Northwest and Southwest, extending the value of the advertising many times over.
RV LIFE MAGAZINE always reaches the new and loyal RV reader every month!
The RV Market is Lucrative … and It’s Growing!
• Today’s typical RV owner is 49 years old, married, with an annual household income of about $68,000 – higher than the median for all households.*
• RV owners are likely to own their homes and spend their disposable income on traveling – covering an average of 4,500 miles over 28-35 days annually.**
• RVers and campers spent an estimated $3.8 billion in local communities from May through August of 2004.†
• The $12 billion-a-year RV industry earned record revenues in 2003.
• National RV camping clubs report just one of their member rallies can generate more than $30 million in tourism revenue for a host community.
• Driving vacations and weekend getaways are increasingly popular.
• The RV industry’s $50 million advertising campaign is expanding the market by targeting adults age 30-64, particularly Baby Boomers.
• The profile of RVers has changed. RVers are younger, more affluent and active than ever before.
The RV Market is Large … and It’s Growing!
• Nearly one in 12 U.S. vehicle-owning households now owns an RV,* which translates to an estimated 30 million RV enthusiasts and renters.
• More RVs are now owned by Baby Boomers than any other group.*
• RV wholesale shipments in 2004 set a quarter-century record and rose roughly 12 percent over 2003.
• Domestic RV rentals have increased 30 percent since 2002.
• Families and active empty nesters who prefer the freedom, flexibility and comfort RVs provide are driving up sales.
• Demographic and lifestyle trends point to substantial future RV market growth – a projected 15 percent increase between 2001-2010.*
* According to a University of Michigan study commissioned by Recreation Vehicle Industry Association.
** According to RVIA surveys of current RV owners.
† According to the 2004 Woodall’s/ARVC RV Park and Campground Survey conducted by Michigan State University.
A Balanced Approach
Regional print advertising is a targeted marketing program. A balanced advertising budget should include regional advertising that focuses solely on the Northwest, California and the Southwest. Regional advertising in RV Life Magazine helps the consumer decide what to buy and where to buy. This creates an immediate and direct path for the customer to make an informed purchasing decision.
The Northwest and Southwest are Hot Sales Regions
According to RVIA’s most recent statistics, the Northwest and Southwest are among the nation’s top three sales regions in the country. RV Life Magazine is distributed in two of the top three sales regions in the country!
The RVer in the Northwest and Southwest is making more informed purchasing decisions and using their RVs more. This translates into multiple buys for everything from the RV to its accessories and supplies.
Our readers look to RV Life Magazine for after-market and camping products, RV-related products and services, as well as RV resort and park information. RV manufacturers and dealerships, RV parks and resorts, performance and repair businesses, all get results in RV Life.
A Totally Unique Method of Distribution
What sets the print edition of RV Life Magazine apart from any other regional magazine in the country today is a controlled distribution that is based on getting it into the hands of the active RVer. We are at the front door of more than a dozen RV Shows in Washington and Oregon handing out the magazine in a bright yellow bag to every attendee who walks in the door. They use the bag to gather their literature and then take the magazine home to read at their leisure. RV Life Magazine is also distributed at more than 60 RV rallies throughout Washington, Oregon, Idaho, California, Nevada, Utah and Arizona during the year. These are your potential customers!
In addition to a national subscription base, we also deliver to scores of RV dealerships, RV parts and service centers, and RV resorts and campgrounds throughout the Northwest and Southwest. Consumers also can pick up a free copy of RV Life Magazine at the front door of the Camping Worlds in Washington, Oregon, California, Nevada, Utah and Arizona. RV Life Magazine goes directly into the hands of the potential buyer! Our distribution reaches the active RVer every month, providing you with the visibility and name recognition that you seek!
RV LIFE, A LIFESTYLE MAGAZINE LAUNCHES “ADVERTISER FRIENDLY” ONLINE DIGITAL EDITION
Business Day, Inc. announced the launch of RV Life Magazine’s online digital edition, starting with the May 2006 issue, adding free hyperlinks to a web address for display advertisers. www.rvlife.com/digitaledition.html.
LYNNWOOD, WA (May 30, 2006)—RV Life has broken new ground in the RV industry by taking the print version of RV Life, a Lifestyle Magazine, to the Internet, word for word, page by page. As a result, the online digital view of RV Life will dramatically increase advertisers’ exposure to a targeted RV audience.
Hyperlinks to any web address are complimentary to display advertisers to effortlessly enhance their brand, product or service. Audio, video and flash content are additional features that encourage readers to interact with the advertisers’ websites and promotions. “Our success depends entirely on our advertisers. After 23 years, I felt it was time to take RV Life to the next level and give our advertisers added value by going online,” said Ron Knudson, publisher of RV Life. “I’m certain the active RVers who read the print version of RV Life will be thrilled for the opportunity to automatically get it emailed to them each month for free. RV Life in print was free. The digital edition will also be free. It’s about helping our advertisers to be successful,” Ron said, “by extending the reach of their marketing dollars.”
Dynamic digital magazine advertising opportunities allow advertisers to engage readers online and achieve immediate online referral visitor traffic, thus gaining qualified leads from the RV readers. There is no software to download or installation required. Readers will have instant access to each issue to browse, search, email to a friend, or zoom into each page of the current and archived digital issues of RV Life. Readers can also sign up to receive each new issue every month at http://www.RVLife.com to begin receiving their free subscription.
By adding the online digital edition to their print distribution, RV Life can better reach the Internet-savvy RVer, that niche market of affluent Baby Boomers who have the time and the money to travel, whether in or out of their RVs.
I appreciate the opportunity to provide you with information about RV Life, A Lifestyle Magazine. Distributed free, RV Life offers travel features, strong technical articles, product and industry news, and popular columns. RV Life goes directly into the hands of RV buyers because we distribute it through scores of RV dealerships, parts and service stores, RV resorts and parks throughout Washington, Oregon, Idaho, California, Nevada, Utah and Arizona. The magazine is also available at Camping World stores on the West Coast, and you will find us handing out complimentary copies of RV Life in a bright yellow bag at more than a dozen RV shows and more than 60 summer rallies. The bottom line is that our distribution reaches active RVers every month, providing you, the advertiser, with the visibility and name recognition you seek.
Now, after 25 years, RV Life has broken new ground in the RV industry by taking the print version of RV Life, A Lifestyle Magazine, to the Internet, word for word, ads and all at no cost to the reader (www.rvlife.com/digitaledition.html). As a result, the online digital edition dramatically increases advertisers’ exposure to a targeted RV audience by putting them squarely in front of qualified potential customers. With the digital online edition of RV Life Magazine, readers can click anywhere on an ad and jump directly into an advertiser’s website to learn more about their products, giving our advertisers more value for their marketing dollars. It is a complimentary service we now provide for our display advertisers.
Our RV Life Yellow Pages, both in print and online at www.RVLife.com give consumers a handy directory to products, suppliers, dealers and services of interest to the RV owner and user. As an incentive, our display advertisers receive a complimentary listing in our Yellow Pages during any month they appear in our magazine – a $60 per month added value.
Finally, check us out at www.RVLife.com where readers can easily enter their email address to begin automatically receiving the online digital edition of RV Life every month.
If you have any additional questions about RV Life Magazine, please do not hesitate to contact me. I’ll be happy to assist you.
Best Regards,
Ron "Diesel" Knudson
Publisher
