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RV Life Magazines Demographics
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Age:
18-29
...............................1%
30-39
...............................3%
40-49
.............................10%
50-59
.............................35%
60-69
.............................40%
70-79
.............................10%
80+
.................................1%

Gender:
Male
..............................76%
Female
..........................24%

Marital Status:
Married/Partnered...........91%
Single
.............................9%

Households With:
Children
........................16%
Pets
.............................63%

Work Status of Respondent:
Work Full-Time..............37%
Work Part-Time.............10%
Retired..........................
53%

Work Status of Spouse/Partner:
Work Full-Time..............36%
Work Part-Time.............12%
Retired..........................52%

Annual Household Income:
Less than $50,000.........27%
$50,000 - 100,000..........45%
Over $100,000...............28%

Type of RV Owned:
Class A........................36%
5th Wheel.....................16%
Travel Trailer..................14%
Truck Camp..................12%
Class C........................10%
Do Not Own....................7%
Other.............................5%

Planning to Purchase:
In the Next 12 Months....14%
In the Next 24 Months....19%
Other Toys:
Fishing Gear.......................64%
Bicycles.............................63%
Golf Clubs..........................39%
Boats.................................32%
Motorcycles.........................7%
ATV’s................................10%
Kayaks................................7%

Days Spent RVing or Camping Annually:
Less than 14 Days
................7%
15-30 Days.........................19%
30-60 Days.........................30%
60-90 Days.........................11%
90-180 Days.......................13%
Over 180 Days......................8%
Full-Timer...........................12%

Days Spent Traveling Outside of RVing
or Camping Annually:
Less than 14 Days
..............40%
15-30 Days.........................32%
30-60 Days.........................19%
60-90 Days..........................4%
Over 90 Days.......................5%

How Many Years Spent RVing or Camping?
Less than 10 Years
............27%
11-24 Years.......................18%
Over 25 Years
....................55%

How Long Have You Been Reading RV Life?
Less than 1 Year................15%
1-5 Years...........................53%
6-10 Years.........................18%
Over 11 Years....................14%

Respondents by Location:
Washington......................36%
Oregon.............................17%
California..........................10%
Canada..............................7%
Arizona..............................4%
Texas................................4%
Florida...............................3%
Nevada..............................3%
Utah..................................3%
Other...............................15%

88% support or patronize our advertisers • 71% find the RV Life Yellow Pages helpful


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