"Affinity's publications, employees and membership groups inspire youth and families to participate in outdoor recreational activities and to understand, appreciate and enjoy its benefits," said Mike Schneider, president and CEO of Affinity. "Our relationship with Hole in the Wall Camps will allow children the opportunity to experience what we already know and love about the outdoors, and we couldn't be more proud of the partnership."
With Affinity's combined six million subscribers, 1.5 million member families and nearly 600 employees, the organization brings a large volunteer workforce to support Hole in the Wall Camps and the thousands of children they serve annually. Additionally, Affinity is establishing a number of cross-marketing programs to generate cash donations through its clubs, events, and venture partnerships, as well as advertising in Affinity Media's 40 publications and 53 complementing Web sites.
"This partnership allows Hole in the Wall Camps to do what it does best – inspire children to overcome perceived limitations and achieve things they never thought possible, leaving camp with a newfound sense of accomplishment and independence," said Ray Empson, president and CEO the Association of Hole in the Wall Camps.
Affinity underwent a rigorous selection process to find the charity partner that would be the best fit for all of its constituents, including an internal audit of the company's executive team, as well as a survey of both its employees and membership; ultimately creating community relations goals and a mission statement. Following an internal canvassing of what the company could offer a partner and what type of organization its constituents would most support, an external audit of potential partners took place; in the end leading to HITWC.
For more information on Association of Hole in the Wall Camps, visit www.holeinthewallcamps.org . For more information on Affinity, log on to www.affinitygroup.com.abVD618c