Bill Fenech, president of the combined companies, noted that together Four Winds and Damon lead the nation in motorhome sales this year. “This new structure will help us to leverage the Thor name, which is known for its strength and stability, while allowing us to better focus on our value oriented individual brands.” He added, “Damon and Four Winds were always lean operations but this consolidation will help to make Thor Motor Coach even leaner, driving our costs down, which we will pass on to our dealers and retail customers.”
Under the reorganization, Dana Simon, a 20-year veteran of Four Winds, will be the vice president and general manager of Thor’s gas Class A and Class C brands, Hurricane, Windsport, Daybreak, Challenger, Four Winds and Chateau. Matt Thompson, a seven-year veteran of Damon, will be the vice president and general manager of the diesel brands, Serrano, Avanti, Astoria and Tuscany.Research Campgrounds, Plan RV Safe Routes & Turn your phone into an RV GPS.
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