Idaho Tourism is offering families a chance to win a vacation trip to Idaho in an online promotion at its website, 18summers.us. The website presents ideas for summer vacation trips in Idaho, with videos of families sharing their experiences.
Through July 31, Idaho Tourism will offer a getaway package each month, including airfare for four, to locations such as the Coeur d’Alene Resort, Brundage Mountain and The Springs at Idaho City. Diane Norton, tourism manager at the Idaho Department of Commerce, explained the “18 Summers” campaign theme this way: “Families have 18 summers with their children before they are out of the house. This vacation campaign serves as a reminder to take full advantage of that time together.