The turn of the model year is always an exciting time for RVers. New models are rolling out of manufacturing facilities and snowbirds begin making plans for their southern destinations.
While many of these new models are not officially available until early January, many are ready sooner than later.
According to Nick Eppert, vice president of sales and product development for Starcraft RV, which just released three new model segments in its Launch series, this is an ideal time to introduce new products as dealers – as well as consumers – are considering their new buying options.
“We introduced these three segments at this time because this is when dealers make the majority of their buying decisions,” Eppert told RVlife.com. “It`s just prior to the upcoming *Elkhart Open House and we wanted to get the models ready for those RVers who are planning their winter destinations and are looking for a new model.”
According to Starcraft, the models in the series include The Launch Mini, The Launch Ultra-Lite and The Grand Touring edition. All designs cover three weight and competitive price categories.
For instance, the seven-foot wide Mini ranges in weight from just under 3,000 to a little more than 3,000 pounds. It’s comes in six floorplans and the company says it’s available in a non-slide, hybrid design, and new slide model. Consumers will also appreciate the redesigned Launch Ultra-Lite. This entry has a new exterior design and series of interior appointments across its nine-floorplan line up.
Starcraft Touring Edition
Rounding out the new Launch segments is the Grand Touring Edition. This is the flagship of the series with high-end appointments, a towing-friendly lightweight design and competitive price point. With a long list of features and options, the Touring Edition is available in two different tri-tone fiberglass sidewalls. There is also full front cap color options. Interior standards include solid surface countertops, hardwood raised upper cabinet doors and an eight cubic-foot refrigerator.
“Our positioning with the Grand Touring Edition is we want to offer the amenities of a high end trailer but at a competitive price point and weight that is significantly low,” added Eppert. “However, overall, these new Launch segments are for customers who’s concerns are trailer weight (and a competitive price point), which will make them popular among first timers and veteran RVers alike.”
Another new segment from Starcraft for 2017 is in its Solstice Fifth Wheel brand. The Solstice line-up will now include the Solstice Super Lite, Solstice Lite, and the flagship of the series, Solstice.
(*The 2016 Elkhart RV Open House is one of the RV industry’s national RV- trade shows, which is the week of Sept. 19 in Elkhart and its surrounding communities.)