For nearly two decades, EZLinks Golf has operated the world’s largest golf reservations network, as well as the industry’s highest-volume tee time call center. In addition, EZLinks’ suite of custom software and services includes tee sheet management software, point of sale software, 24/7 reservation center, a suite of marketing tools from mobile apps to customer web sites, and TeeOff.com – where golfers go to book tee times online. TeeOff.com, formerly EZLinks.com, is an e-commerce site connecting golfers with great deals at more than 1,250 golf courses worldwide. A few of those featured courses include TPS Stadium Course at PGA West in La Quinta, Calif.; Old Corkscrew Golf Club in Estero, Florida; and Quintero Golf & Country Club on the edge of Lake Pleasant Regional Park in Peoria, Arizona.
To enhance its customer service, EZLinks Golf makes it easier and quicker for players around the world to schedule a round of golf. By using TeeOff.com, users also benefit from the newly developed technology that provides personalized course recommendations based on their geographic locations.
“TeeOff.com is focused on making it easier for golfers to find and book their next tee times,” said Laura Dihel, vice president marketing, EZLinks Golf. “We are focused on creating a winning experience for golfers and golf courses by providing hyper-target messaging connecting golfers with great places to golf locally.”
TeeOff.com will integrate new technology to aid in the display of search results, returning courses that are nearest to customers. EZLinks Golf also plans to leverage the technology to serve hyper-relevant content and advertisements, creating a custom experience for each user.
For example, TeeOff.com will be able to provide information on great golf travel destinations by recognizing that a visitor to the site in January is from Chicago?those in the area know the average temperature at that time hovers around freezing and is not conducive for golfing. If the same consumer visits the site in June, TeeOff.com will provide information on new courses in the area.
A central tenet guiding e-commerce technology this year is personalized customer engagement, and EZLinks Golf realizes this is vital to attracting and retaining golfers/customers. Visit www.TeeOff.com for more details or to book tee times
Rick Stedman is an avid golfer, RVer, and writer who lives in Olympia, Washington. Rick writes a golf column, “The RV Golfer,” which is published every month in rvlife.com. He can be reached at rstedman@gmail.com.
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