Visit California, which promotes California tourism, is redesigning its websites that serve the U.S., Canada and 12 other regions to offer more vibrant content and communicate in nine languages.
Caroline Beteta, president and CEO of Visit California, said, “A curated gallery of California’s abundance of experiences, the new VisitCalifornia.com offers compelling content that better embodies our dreamer lifestyle. The site includes big, bold images that bring the California experience to life, showing consumers the abundance of what the Golden State has to offer.” The U.S. and Canadian versions of the site are being launched first, followed by 12 global sites. The results can be seen at VisitCalifornia.com.
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