The California Association of RV Parks and Campgrounds has added a review function to its Camp-California.com website to allow consumers to rate private campgrounds and RV parks.
The site employs a rating system developed by GuestRated.com to convert consumer responses to a letter grade. Parks are rated on their service quality, property condition, campsites and restrooms.
“The letter grade system is a powerful marketing tool for parks with high scores since Camp-California also offers consumers the ability to sort parks by their ratings,” said Debbie Sipe, executive director of the campground association. “Of course, it also provides an incentive for parks with lower grades to address areas of consumer concern if they want to remain competitive with their peers in the industry.”