Winnebago Industries has hired a licensing agency, Brandgenuity of New York, to extend the Winnebago brand beyond RVs into products such as camping gear, apparel and outdoor furniture.
Chad Reese, Winnebago director of marketing, said Winnebago RVs are known for innovation and quality, and “now we will extend the Winnebago name and our values to a wider range of products that will help our owners and fans enjoy recreation and the freedom of life on the road even more.”
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